Lagree West & Jaybird Studios

Social Media Manager

Lagree West: We offer efficient, high-intensity, low-impact workouts that build a deep mind-to-muscle connection. Our pilates-inspired classes are delivered in elevated, community-driven studios across Vancouver and Victoria.

Jaybird: Jaybird is a contemporary movement studio offering yoga- and pilates-inspired classes by candlelight in a heated infrared room. Fuelled by good, loud music, Jaybird is a place where you can get out of your head and into your body.

Our Team:

When you join the Lagree West and Jaybird team, you become part of something more than just a studio — you join a community that values presence, energy, and connection. We’re passionate about delivering unforgettable class experiences and creating an environment where guests and team members alike feel seen, supported, and inspired.

Our core values — Creating Amazement, Growth Mindset, and Pure Connection — are at the heart of everything we do. They guide how we show up, how we support one another, and how we serve our community every day.

Role Summary

The Social Media Manager is a key member of the marketing team, responsible for shaping a bold, story-driven, and community-connected presence for Lagree West and Jaybird. You’ll lead our social strategy, oversee content creation, and drive visibility and engagement across digital platforms.

You’re a creative thinker, a strong communicator, and a natural storyteller—someone who can transform a moment into a message, and a brand into a feeling. You understand that behind every post is a deeper story about movement, community, and belonging. This role blends strategy and execution—you’ll bring big ideas to the table, lead projects from start to finish, and ensure every touchpoint reflects the energy, values, and voice of our brands.

Core Responsibilities

Social Media

  • Own and grow the social presence for both brands across Instagram, TikTok, and emerging platforms

  • Build monthly content calendars aligned with brand campaigns, community initiatives, and studio programming

  • Manage day-to-day posting, scheduling, and real-time engagement, ensuring a consistent, on-brand voice

  • Monitor trends, platform updates, and audience behavior to inform strategy

  • Analyze performance and develop reports with clear insights, learnings, and opportunities

  • Proactively pitch and lead new content formats, series, and campaigns

  • Use content to tell compelling stories that bring our brands to life—highlighting the community, energy, and science behind the movement

Content Creation

  • Lead content strategy with storytelling at its core—ensuring every piece of content reflects who we are, what we stand for, and how we make people feel

  • Collaborate with internal teams, instructors, and creatives to produce original, high-quality content

  • In collaboration with the Marketing team, build and maintain a roster of content creators (photographers, videographers) and ensure consistent, high-quality, and fresh content across social platforms and formats—all within budget

  • Source, curate, and repurpose high-performing UGC (user-generated content)

  • Coordinate and support content shoots in-studio and at events

Digital Marketing

  • Own the strategy, execution, and performance of paid social campaigns (Meta, Google, and emerging platforms)

  • Lead ad content planning—ensuring alignment with brand tone, creative standards, and campaign goals

  • Set and manage ad spend within budget, optimizing for performance and ROI

  • Shift focus and reallocate spend as needed based on performance insights and evolving priorities

  • Define and track key metrics (CTR, CPC, conversions, engagement) to evaluate and improve campaign effectiveness

  • Maintain a paid ad calendar and share regular performance updates with strategic recommendations

  • Stay current on trends, tools, and best practices to continuously evolve our digital marketing efforts

Brand & Community Engagement

  • Actively engage with community members online and in person to stay grounded in the guest experience

  • Support influencer and ambassador partnerships—oversee communication via social, and content tracking

  • Ensure all content aligns with brand tone, values, and visual standards

Analytics & Reporting

  • Track and report on content performance and social engagement across all channels

  • Monitor campaign and ad performance with an eye toward growth and refinement

  • Share monthly performance recaps with clear insights and strategic recommendations

Key Requirements

Must-Haves

  • 3+ years of experience in social media management, content creation, or digital storytelling (bonus if within fitness, wellness, or lifestyle industries)

  • Strong creative eye and deep understanding of brand tone, storytelling, and visual identity

  • Highly organized, detail-oriented, and able to thrive in fast-paced, collaborative environments

  • Strategic and proactive—you bring new ideas forward, own projects, and drive results

  • Passionate about storytelling in all forms—visual, written, and experiential—and how it connects people to spaces, brands, and purpose

  • Eager to immerse yourself in the Lagree West & Jaybird experience—and reflect it authentically across every touchpoint

  • Proficiency in:

    • Instagram & TikTok (platform growth, content creation, trend-tracking)

    • Canva & Adobe Suite (design, editing, creative development)

    • Meta Business Suite (scheduling, ads, reporting)

    • Google Drive (organization & collaboration)

    • Notion (content planning & project tracking)

    • Video Editing Tools (e.g., Adobe Premiere, CapCut, iMovie, or similar)

Nice-to-Haves

  • Experience working within boutique fitness, wellness, or lifestyle brands

  • Paid digital marketing experience beyond Meta and Google (e.g., TikTok Ads, YouTube Ads)

  • Photography or videography skills (basic shooting techniques)

  • Knowledge of influencer marketing tools and platforms

  • Email marketing platform experience (Klaviyo, Mailchimp, or similar)

  • SEO basics for social media and blog content

  • Certification(s) in digital marketing, paid media, or creative design (optional)

Measures of Success

  • Consistent brand voice, tone, and visual identity across platforms

  • Content calendars and campaigns delivered on time with minimal revisions

  • Paid campaigns meet or exceed engagement and conversion targets

  • 5–10% monthly growth in followers, reach, and engagement

  • Increase in community UGC and positive brand mentions

  • 100% responsiveness rate to social engagement within 24 hours

  • Content highlights brand storytelling, not just promotion

  • Proactive, timely communication with internal teams, executives and external partners

  • Active contributor to team culture, upholding Creating Amazement, Growth Mindset, and Pure Connection

Perks of Being on the Team

  • Medical and Dental Benefits – (following 3-month probationary period)

  • Unlimited Standby Classes – Move, sweat, and reset whenever space allows

  • Exclusive Discounts – On Lagree West and Jaybird classes, retail, and partner brands

  • Growth Opportunities – Be part of a growing brand with room to advance

  • Wellness-Focused Workplace – A positive, inspiring environment

  • Connected Team Culture – Work alongside people who get it

Job Information

Location: Vancouver, BC

Type: Full-Time, Hybrid

Schedule: Monday - Friday with flexibility to work some evenings and weekends

Salary: $65k-$85k

Steps to Apply

To apply, please complete the application form below.

Please note only short-listed applicants will be contacted. We appreciate your interest and the time you took to apply!

Lagree West and Jaybird are equal-opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.

This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. The company reserves the right to modify this description at any time.

Application Deadline: June 9th, 9pm pst

Next

Marketing Admin Coordinator